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Elba: Internet accountant

Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Ragozin, Aleksandr Parkhomenko, Evgeny Primachenko
Published: August 2010

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9 comments

Lroffe1's picture
Lroffe1
18 pencils

Love the art direction of this concept more than anything.

Ragozzz's picture
Ragozzz
46 pencils

This internet campaign started and ended earlier than the example that you brought

createwitty's picture
createwitty
204 pencils

with media budget 0...this is impressive...unique concept..

morse's picture
morse
14994 pencils

It's not new, but it works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Awesome

AKesseli's picture
AKesseli
210 pencils

It worked, fine. But how annoying I bet it was when those small companies realized they were getting "scammed" into visiting Elba. Craigslist is full of that crap too and it may work, but no one likes it.

Berny Misceláneo's picture
Berny Misceláneo
8 pencils

Incredible strategy.

Bob.C's picture
Bob.C
1135 pencils

Very creative and gutsy. Being Mr Skeptical, i do wonder what the grown twice part means in exact numbers.

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