Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold.
Celebs on Creativity
Friends of the Clios Talk Inspiration, Innovation and ImpactRead More
The Fictional Ad World
7 Times TV Gave Us Ad Industry #CareerGoalsRead More
The Most Shazamed Ads of the Week: September 13-19Read More
Dieste’s Ciro Sarmiento Brings It Back to BasicsRead More