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El Tiempo: The game of time

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Directors: Hugo Corredor, Giovanni Martínez
Creative Directors: Andrés Norato, Claudia Murillo, Eduardo Carvajalino, Fabio Mendoza
Art Director: Duvier Rojas
Copywriter: Alejandro Tawa
Account Director Total Work: Monica Nieto
Account Director: Alejandra Hernandez
Account Manager: Lena Garcia
Published: February 2014

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5 comments

kleenex's picture
kleenex
29454 pencils

Like the idea.

damnson's picture
damnson
6157 pencils

Great idea!

An axe murderer of ads.

morse's picture
morse
16005 pencils

Nice, I want to try this test.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Owolawi's picture
Owolawi
1482 pencils

Impressive.

robinstam's picture
robinstam
215 pencils

So, all three people who tried on the suit wanted to buy the magazine? That's great. But all sarcasm aside, this is a cool idea, but I don't see here how they communicated this to a bigger audience. There might have been a big pr-campaign behind this and they didn't mention it and that's a pity.

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