Advertisement

Empty pages

Agency: 
Published/Aired: 
December 2011
Description: 
Advertising Agency: Publicidad Causa, Peru
Executive Creative Director: Rafael Pastor, Roberto Benavides
Creative Directors: Sergio Franco, Andres Ocampo
Art Director: Ruddy Camones
Product: El Bocón Sports Newspaper
Client: Mariella Herrera
Audiopost: Señor Z, Estela Giulfo, Lady Mondragon, Melissa Becerra

Comments (35)

Log in or register to post comments

Highest Rated

khalifa's picture
khalifa
Activity Score 40

Bien jugado Causa, ya era hora.

appie's picture
appie
Activity Score 157

Now that is something

TexasH's picture
TexasH
Activity Score 365

It reminds me that:

http://www.newspaperscanada.ca/programs/awards/extra-awards/best-show-...

Not a full newspaper but still...

Hadrons's picture
Hadrons
Activity Score 6017

BRAVO

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chicagohour's picture
chicagohour
Activity Score 384

Excellent

Hmmmmm

khronos's picture
khronos
Activity Score 998

brilliant !! kudos to the newspaper for a ballsy move like that...most agencies prefer to overload their readers with as much news as possible. And in the process of staying in the race with competing agencies, they all end up doing the same thing!
Bravo !!

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Genialata

alex valyukh's picture
alex valyukh
Activity Score 265

a brilliant campaign

have a nice day

kalpesh78's picture
kalpesh78
Activity Score 2578

lovely

ideas....30 minutes nahi toh free.

dani_boi's picture
dani_boi
Activity Score 166

Amazing work!

Wordfruit's picture
Wordfruit
Activity Score 1023

I guess lots of editors would've chickened out of that approach.

:)

vote4pedro's picture
vote4pedro
Activity Score 4601

Nice one.

mlkr's picture
mlkr
Activity Score 18

This is awesome. Bravo!

thedavesiknow's picture
thedavesiknow
Activity Score 167

Nice work.

kleenex's picture
kleenex
Activity Score 43493

Bold!!!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Perfect answer.

The Jobless Writer
Will Think for Salary

Geimima's picture
Geimima
Activity Score 824

This is what we need for soccer...all over the world

life is a playground

Edoz's picture
Edoz
Activity Score 271

Stupenda!!!

SolarisN1's picture
SolarisN1
Activity Score 44

Fantastic!

cuajinais's picture
cuajinais
Activity Score 2
vote4pedro's picture
vote4pedro
Activity Score 4601

That's a shame. With Ecuador and Peru being neighbors, it's almost certain this was stolen.

Naino's picture
Naino
Activity Score 98

very strong!

jessparker's picture
jessparker
Activity Score 89

I've seen the same idea made ​​much more modest before. Anyway this was a memorable attitude of the newspaper, a courageous response, especially nowadays where no brand wants to take risks.

Jexep's picture
Jexep
Activity Score 182

Really Impact!

my marketing blog (Thai Language): http://jexep.net

sputnik2's picture
sputnik2
Activity Score 2

bueno si estos ejemplos se han coipado en tras partes por ejemplo en Bolivia hicieron lo mismo por una ley contra el racismo. Si lo que importa es crear conciencia y no un premio esta bien imitar lo bueno.

Hawrys's picture
Hawrys
Activity Score 198

very nice, guys.

quentin's picture
quentin
Activity Score 56

Well done!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

*standing ovation in front of my computer

sirvan's picture
sirvan
Activity Score 29860

Yup.

+++

"I love some things, and don't love some other things."

karivara's picture
karivara
Activity Score 17

The message is BOLD and CLEAR!

Brands are brewed in your head!

Karelgp's picture
Karelgp
Activity Score 123

Excelente idea acompañada de una muy buena ejecución, felicitaciones.

pamzr's picture
pamzr
Activity Score 16

Great!

Spanky's picture
Spanky
Activity Score 4899
moteldemoka's picture
moteldemoka
Activity Score 63

It might be the same execution as EL UNIVERSAL, but it's definitely not the same idea. This one is more powerful. EL UNIVERSAL were protesting freedom of speech against their government, more of a political defiance. El Bocón was adressing their readers and the phrase 'If violence continues football will dissapear' is extremely poignant in context.

vote4pedro's picture
vote4pedro
Activity Score 4601

Good to know. I'll have our newspaper client print blank pages in place of political news in protest of political partisanship and it'll be a completely different idea. Awesome.

khalifa's picture
khalifa
Activity Score 40

Bien jugado Causa, ya era hora.

Advertisement