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El Bocón: Empty pages

Advertising Agency: Publicidad Causa, Peru
Executive Creative Director: Rafael Pastor, Roberto Benavides
Creative Directors: Sergio Franco, Andres Ocampo
Art Director: Ruddy Camones
Product: El Bocón Sports Newspaper
Client: Mariella Herrera
Audiopost: Señor Z, Estela Giulfo, Lady Mondragon, Melissa Becerra

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35 comments

appie's picture
appie
157 pencils

Now that is something

TexasH's picture
TexasH
361 pencils

It reminds me that:

http://www.newspaperscanada.ca/programs/awards/extra-awards/best-show-...

Not a full newspaper but still...

Hadrons's picture
Hadrons
5743 pencils

BRAVO

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chicagohour's picture
chicagohour
361 pencils

Excellent

Hmmmmm

khronos's picture
khronos
998 pencils

brilliant !! kudos to the newspaper for a ballsy move like that...most agencies prefer to overload their readers with as much news as possible. And in the process of staying in the race with competing agencies, they all end up doing the same thing!
Bravo !!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Genialata

alex valyukh's picture
alex valyukh
242 pencils

a brilliant campaign

have a nice day

kalpesh78's picture
kalpesh78
2580 pencils

lovely

ideas....30 minutes nahi toh free.

dani_boi's picture
dani_boi
159 pencils

Amazing work!

Wordfruit's picture
Wordfruit
1023 pencils

I guess lots of editors would've chickened out of that approach.

:)

vote4pedro's picture
vote4pedro
4601 pencils

Nice one.

mlkr's picture
mlkr
18 pencils

This is awesome. Bravo!

thedavesiknow's picture
thedavesiknow
167 pencils

Nice work.

kleenex's picture
kleenex
25592 pencils

Bold!!!

Roger Keynes's picture
Roger Keynes
5497 pencils

Perfect answer.

Will Think for Salary

Geimima's picture
Geimima
815 pencils

This is what we need for soccer...all over the world

life is a playground

Edoz's picture
Edoz
241 pencils

Stupenda!!!

SolarisN1's picture
SolarisN1
42 pencils

Fantastic!

cuajinais's picture
cuajinais
2 pencils
vote4pedro's picture
vote4pedro
4601 pencils

That's a shame. With Ecuador and Peru being neighbors, it's almost certain this was stolen.

Naino's picture
Naino
97 pencils

very strong!

jessparker's picture
jessparker
89 pencils

I've seen the same idea made ​​much more modest before. Anyway this was a memorable attitude of the newspaper, a courageous response, especially nowadays where no brand wants to take risks.

Jexep's picture
Jexep
182 pencils

Really Impact!

my marketing blog (Thai Language): http://jexep.net

sputnik2's picture
sputnik2
2 pencils

bueno si estos ejemplos se han coipado en tras partes por ejemplo en Bolivia hicieron lo mismo por una ley contra el racismo. Si lo que importa es crear conciencia y no un premio esta bien imitar lo bueno.

Hawrys's picture
Hawrys
194 pencils

very nice, guys.

quentin's picture
quentin
56 pencils

Well done!

Nike Diesel's picture
Nike Diesel
13339 pencils

*standing ovation in front of my computer

sirvan's picture
sirvan
29870 pencils

Yup.

+++

"I love some things, and don't love some other things."

karivara's picture
karivara
17 pencils

The message is BOLD and CLEAR!

Brands are brewed in your head!

Karelgp's picture
Karelgp
123 pencils

Excelente idea acompañada de una muy buena ejecución, felicitaciones.

pamzr's picture
pamzr
16 pencils

Great!

Spanky's picture
Spanky
4895 pencils
moteldemoka's picture
moteldemoka
63 pencils

It might be the same execution as EL UNIVERSAL, but it's definitely not the same idea. This one is more powerful. EL UNIVERSAL were protesting freedom of speech against their government, more of a political defiance. El Bocón was adressing their readers and the phrase 'If violence continues football will dissapear' is extremely poignant in context.

vote4pedro's picture
vote4pedro
4601 pencils

Good to know. I'll have our newspaper client print blank pages in place of political news in protest of political partisanship and it'll be a completely different idea. Awesome.

khalifa's picture
khalifa
40 pencils

Bien jugado Causa, ya era hora.

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