Eichborn: Flyvertising
To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.
Agency: Jung von Matt/Neckar, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Directors: Benjamin Beck, Thomas Lupo
Copywriters: Norman Scholl, Lennart Frank
Account Managers: Daniel Adolph, Christine Seelig
Published: 2009
49 Comments
People seems to enjoy the idea a lot. Really cool.
What hath God wrought
excellent! how much did they get paid?
life is a playground
in my opinion this is nothing but ANIMAL CRUELTY
and i hope this action gets filed by some animal activists organization.
sometimes egos are bigger than the reality.
why dont you shoot a harpune into a whale reading "we are bleeding save us" to get an award
or you could display some drown refugees on a marketplace to get attention.
no points for this!
so all those bug killing pesticides should be banned as well?. If some one kills a roach they should be put in jail?, mosqitoes should be left alone?, the fly trap should be considered as animal torture?? where doy you consider we should draw the line then?, and are you considering refugees to be equal to bugs?, isnt that a bit denigrating???
GiBo
Since THEY are the brand ambassadors for eichborn, it works.
withalltherespects
I agree netei, although they claim that insects were not harmed, this is torture. One can say that "They are just insects" but they are still living creatures. Want to kill flies? Go kill them, but kill them fast, don't make them suffer. This an interesting "idea" but not the best way to gain attention. That's my opinion.
Then what's the different between slaughtering a chicken and tie a firecracker on the chicken.... which one is better?
I'm against it.
Ha! Lolz at you, dude! They're not real flies.
You crack me up. Shut your mouth and open your eyes.
but we kill flies anyway..
100% agreed
WTF????
are you kidding? these are flies..!! i don't like the action THAT much, but is hard for me to think this like "Animal cruelty"...
btw, this is not an animal, is an insect...
so better read the kafka poem about a trapped flie dying... then u would not talk such bullshit...
It buzzes with life and imagination.
> After a short time the banner dropped off by itself. And the flies were not harmed.
So after some while, up to 200 flies are released into the exhibition center or wherever it is?
Kind of a sanitation failure actually.
Anyway, it's still fun to watch, though.
Great idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Crazy idea.
Simple ideas are the best !
Hahaha I love it! It's stunning.........
Well it's really hilarious, love it.
WOW! FUNNY!
www.tytpol.com
Didn't they do this awhile ago? This is not a new campaign. Or am I going crazy? Ivan?
really weird
gr8 idea...I do understand that the logo being the fly they have used the fly but in countries where flies are in abundance & are viewed as carriers of disease this would not bode very well for the brand but since it is not in such a country it is a buzzing
gr8 idea...I do understand that the logo being the fly they have used the fly but in countries where flies are in abundance & are viewed as carriers of disease this would not bode very well for the brand but since it is not in such a country it is a buzzing
gr8 idea...I do understand that the logo being the fly they have used the fly but in countries where flies are in abundance & are viewed as carriers of disease this would not bode very well for the brand but since it is not in such a country it is a buzzing
Learn from this.
Say my name, say my name...
Oh, God help us.
+++
"I love some things, and don't love some other things."
with so many pencils u should now that this is a good job Sirvan.
They made such fuss , they were on many TV stations, they even were on discovery channel with it.
with so small budget.
Very good job indeed.
BRAVO
You are past help because you are a moron.
I find it as cruel as great.
Can't decide
this is great!!!
This is amazing...
This campain is kind of old but its freaking great. And always have one that says...THIS IS ANIMAL CRUELTY.
I guess those that say that B.S, probably are Lawyers or something.
But, the campain is amazing
this is awesome!
http://brandingworthspreading.blogspot.com/2010/01/branded-flies.html
I wrote an article on it. It's a bit old news, though..
Blog | Twitter
surprising idea
This is amazing...
www.printfac3.com
this is great!!!
Very Innovative and effective. I would appreciate Eichborn for approving this idea. It would be very silly and funny at the time of concept presentation. I don't think I can get approval on these kind of concepts in my life, here in Middle East :(
what are they gonna advertise sitting on poo?
I'm going to try this with wasps ;)
oh lool
for the first time in my life i found a useful job for FLY Thankx GOD :D
great Idea i like it alot :)
bravo0 !!!
www.it-evo.com
Really liked the fact that they used flies.
And It's not cruel, if a fly is on your shoulder, what would you do?
Slap and kill it. Is it cruel?
Finally some use for flies.
If I saw one of these I would think:
"OMG, A giant flying thing! I'm going to kill that now!"
I wonder how many flies were slapped during this action. lol
Inspiring... great work. Cheers :)
the open speed is so slowly .i can't see that
this is quite an amazing piece...really inspiring and ground breaking i feel
oh god!!! cnt stop telling othrs to watch dis......amazing idea.....n yes.....what cruelty..nthng of that sort here ok
Great idea! until a dog takes a big dump outside and the brand goes to shit.
yup, even flies are not safe from the cultural litter of advertising
For an award these people will kill their mom's!