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Eichborn: Flyvertising

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

Agency: Jung von Matt/Neckar, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Directors: Benjamin Beck, Thomas Lupo
Copywriters: Norman Scholl, Lennart Frank
Account Managers: Daniel Adolph, Christine Seelig
Published: 2009

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49 comments

morse's picture
morse
15439 pencils

People seems to enjoy the idea a lot. Really cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture
Geimima
815 pencils

excellent! how much did they get paid?

life is a playground

netei's picture
netei
215 pencils

in my opinion this is nothing but ANIMAL CRUELTY

and i hope this action gets filed by some animal activists organization.
sometimes egos are bigger than the reality.

why dont you shoot a harpune into a whale reading "we are bleeding save us" to get an award
or you could display some drown refugees on a marketplace to get attention.

no points for this!

Gi_bo's picture
Gi_bo
1385 pencils

so all those bug killing pesticides should be banned as well?. If some one kills a roach they should be put in jail?, mosqitoes should be left alone?, the fly trap should be considered as animal torture?? where doy you consider we should draw the line then?, and are you considering refugees to be equal to bugs?, isnt that a bit denigrating???

GiBo

Adaddicted's picture
Adaddicted
3435 pencils

Since THEY are the brand ambassadors for eichborn, it works.

withalltherespects

mucahidz's picture
mucahidz
12 pencils

I agree netei, although they claim that insects were not harmed, this is torture. One can say that "They are just insects" but they are still living creatures. Want to kill flies? Go kill them, but kill them fast, don't make them suffer. This an interesting "idea" but not the best way to gain attention. That's my opinion.

dthlb72's picture
dthlb72
545 pencils

Then what's the different between slaughtering a chicken and tie a firecracker on the chicken.... which one is better?

I'm against it.

Guest's picture
Guest

Ha! Lolz at you, dude! They're not real flies.

You crack me up. Shut your mouth and open your eyes.

Guest's picture
Guest

but we kill flies anyway..

Guest's picture
Guest

100% agreed

mercuriesan's picture
mercuriesan
9 pencils

WTF????

pez's picture
pez
1723 pencils

are you kidding? these are flies..!! i don't like the action THAT much, but is hard for me to think this like "Animal cruelty"...
btw, this is not an animal, is an insect...

dsklan's picture
dsklan
1927 pencils

so better read the kafka poem about a trapped flie dying... then u would not talk such bullshit...

Reality Check's picture
Reality Check
1793 pencils

It buzzes with life and imagination.

CHT's picture
CHT
15 pencils

> After a short time the banner dropped off by itself. And the flies were not harmed.

So after some while, up to 200 flies are released into the exhibition center or wherever it is?
Kind of a sanitation failure actually.

Anyway, it's still fun to watch, though.

alexander_bickov's picture
alexander_bickov
3279 pencils

Great idea

Hibon's picture
Hibon
3731 pencils

Crazy idea.

Simple ideas are the best !

AssassinX's picture
AssassinX
1329 pencils

Hahaha I love it! It's stunning.........

Well it's really hilarious, love it.

tytpol's picture
tytpol
776 pencils

WOW! FUNNY!

maranca82's picture
maranca82
423 pencils

Didn't they do this awhile ago? This is not a new campaign. Or am I going crazy? Ivan?

sintra's picture
sintra
699 pencils

really weird

khalsain's picture
khalsain
244 pencils

gr8 idea...I do understand that the logo being the fly they have used the fly but in countries where flies are in abundance & are viewed as carriers of disease this would not bode very well for the brand but since it is not in such a country it is a buzzing

khalsain's picture
khalsain
244 pencils

gr8 idea...I do understand that the logo being the fly they have used the fly but in countries where flies are in abundance & are viewed as carriers of disease this would not bode very well for the brand but since it is not in such a country it is a buzzing

khalsain's picture
khalsain
244 pencils

gr8 idea...I do understand that the logo being the fly they have used the fly but in countries where flies are in abundance & are viewed as carriers of disease this would not bode very well for the brand but since it is not in such a country it is a buzzing

R U serious's picture
R U serious
405 pencils

Learn from this.

Say my name, say my name...

sirvan's picture
sirvan
29870 pencils

Oh, God help us.

+++

"I love some things, and don't love some other things."

Corbeen's picture
Corbeen
1070 pencils

with so many pencils u should now that this is a good job Sirvan.
They made such fuss , they were on many TV stations, they even were on discovery channel with it.
with so small budget.

Very good job indeed.

BRAVO

Guest's picture
Guest

You are past help because you are a moron.

Paloma's picture
Paloma
525 pencils

I find it as cruel as great.
Can't decide

raulbanderas's picture
raulbanderas
357 pencils

this is great!!!

Rafael Steffen's picture
Rafael Steffen
61 pencils

This is amazing...
This campain is kind of old but its freaking great. And always have one that says...THIS IS ANIMAL CRUELTY.
I guess those that say that B.S, probably are Lawyers or something.
But, the campain is amazing

Bebeth's picture
Bebeth
6 pencils

this is awesome!

brandingworthspreading's picture
brandingworthsp...
648 pencils

http://brandingworthspreading.blogspot.com/2010/01/branded-flies.html
I wrote an article on it. It's a bit old news, though..

Draper's picture
Draper
183 pencils

surprising idea

Amy Edward's picture
Amy Edward
16 pencils

This is amazing...

raulbanderas's picture
raulbanderas
357 pencils

this is great!!!

Guest's picture
Guest

Very Innovative and effective. I would appreciate Eichborn for approving this idea. It would be very silly and funny at the time of concept presentation. I don't think I can get approval on these kind of concepts in my life, here in Middle East :(

Guest's picture
Guest

what are they gonna advertise sitting on poo?

Guest's picture
Guest

I'm going to try this with wasps ;)

mosho's picture
mosho
298 pencils

oh lool
for the first time in my life i found a useful job for FLY Thankx GOD :D
great Idea i like it alot :)
bravo0 !!!

Guest's picture
Guest

Really liked the fact that they used flies.

And It's not cruel, if a fly is on your shoulder, what would you do?
Slap and kill it. Is it cruel?

Finally some use for flies.

Guest's picture
Guest

If I saw one of these I would think:
"OMG, A giant flying thing! I'm going to kill that now!"

I wonder how many flies were slapped during this action. lol

Guest's picture
Guest

Inspiring... great work. Cheers :)

jilia's picture
jilia
6 pencils

the open speed is so slowly .i can't see that

Guest's picture
Guest

this is quite an amazing piece...really inspiring and ground breaking i feel

rits's picture
rits
74 pencils

oh god!!! cnt stop telling othrs to watch dis......amazing idea.....n yes.....what cruelty..nthng of that sort here ok

Javi Ending's picture
Javi Ending
130 pencils

Great idea! until a dog takes a big dump outside and the brand goes to shit.

Guest's picture
Guest

yup, even flies are not safe from the cultural litter of advertising

zaazooz's picture
zaazooz
2 pencils

For an award these people will kill their mom's!

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