To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.
Agency: Jung von Matt/Neckar, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Directors: Benjamin Beck, Thomas Lupo
Copywriters: Norman Scholl, Lennart Frank
Account Managers: Daniel Adolph, Christine Seelig