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Highest Rated

Guest's picture
Guest

A person who value the importance of his life understands this ad's meaning. Touching ad...

tamer samy's picture
tamer samy
Activity Score 681

and...

TAMER SAMY
www.leapstudios.net

purplesimon's picture
purplesimon
Activity Score 473

It's Life Assurance, ffs.

The copy police strike again.

Stigset's picture
Stigset
Activity Score 1454

does ffs mean "for f**k sake" ? (just wondering)

ellehcimeo's picture
ellehcimeo
Activity Score 3516

that would make sense! i'm going to start using that in everyday speech!

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Um, I hate to correct you purple-spelling-Nazi (because I love your work) but isn't this an ad for life insurance? I didn't spot an error.

purplesimon's picture
purplesimon
Activity Score 473

Erm, it is an ad for life insurance, but as you can't 'insure' life the product doesn't actually exist.

It's life assurance (you can be assured you'll die, but not assured you'll crash your car, etc). I know it's nit-picking but it's the principle that matters to me as a copywriter.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Huh? If the product is 'life insurance' then surely it exists! Are getting all existential on our asses?

Seixas's picture
Seixas
Activity Score 95

ok

ellehcimeo's picture
ellehcimeo
Activity Score 3516

hey... is it international egg day?

Davosk's picture
Davosk
Activity Score 4815

Eggcactly what I was thinking.

Stigset's picture
Stigset
Activity Score 1454

Lot of eggs today...

Stigset's picture
Stigset
Activity Score 1454

this look like a student project

ooops's picture
ooops
Activity Score 448

Poor eggs...

instinctive traveller's picture
instinctive tra...
Activity Score 189

just what i was thinking.

perhaps it's just me, but would i want to be told that i'm only as good as an egg when i go out to buy eggs? would i like to be told that i could crack and bleed much like an egg and that i could crack and bleed any moment, when i go out to by me eggs? CERTAINLY NOT. when i read that, i'm only striking you off my list, not entering you into one.

just my two bit. http://kettleandmug.blogspot.com

JTW926's picture
JTW926
Activity Score 184

have you ever opened a carton and eggs, and some of them were cracked? i hope that's not how this LIFE insurance works....

mrtalented's picture
mrtalented
Activity Score 2171

save all eggs. chicken's life insurance ad? lol

lsadunb's picture
lsadunb
Activity Score 571

I need coffee urgently!

jorge21's picture
jorge21
Activity Score 307

I need coffee too !!!!!!!!!!

creative_catalyst's picture
creative_catalyst
Activity Score 110

I need vodka, why would a New York insurance company get their ads done in India?

fifthbullet's picture
fifthbullet
Activity Score 186

maybe is the new way of working in the era of globalization,
is it cheaper to produce anything in third world country. :P

Jerry's picture
Jerry
Activity Score 28

hey good thought, more Insurance brands should do this kind of stuff for high recall

ra's picture
ra
Activity Score 18

My question is has anyone read the category i think it says its an ambient execution not an ad.

And India is not a third world country fifth bullet, its one of the fastest growing economy

Have Heart's picture
Have Heart
Activity Score 922

Solid, but nothing special.

snagesh75's picture
snagesh75
Activity Score 58

Hey...they forgot to put this line - "Happy Ester day"

Rog's picture
Rog
Activity Score 6082

Totally "duuuuh" obvious.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

A person who value the importance of his life understands this ad's meaning. Touching ad...

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