Egg Baby: Wall

To promote a micro site called iwanttobecomeababy.com to lure young parents in and direct them into Egg Baby's main site.

Advertising Agency: Marta Ibarrondo, NY, USA
Creative Director / Art Director: Marta Ibarrondo
Copywriter: Bob Havlena

Published: 
July 2009

9 comments

Zeus's picture
Zeus
906 pencils

wtf?

ivan's picture
ivan

I just posted it to have a complete campaign, but I'm puzzled why the graffiti?

beingofageoldgrace's picture
beingofageoldgrace
353 pencils

i cant explain it but this is fucking genius. (no, i have nothing to do with the agency or the campain)

Guest's picture
Guest

I have no idea what this is, and the website doesn't work. In fact, you don't even have the same website on each ad. WTF?

Emanresu's picture
Emanresu
2148 pencils

At first I too didn't catch the 'i' but the website, http://www.iwanttobeababy.com , does indeed work. I think that this particular spot is too much of an extreme unless a giant-sized adult ran through the city at night with a few crayolas in hand. However, if you go to the website being advertised and look under the "express yourself" section, you will see slightly better executions in which I at least said to myself: OK, I can see an adult wanting to be a baby doing that one and not Spider Man.

This particular image is not mind blowing, but it is supported by the rest of the campaign. The idea as I understand it is like a child having access to crayons and markers, they are bound to doodle on any surface available to them.

Guest's picture
Guest

i think this is awesome! an adult that writes graffiti like a baby? hysterical

Guest's picture
Guest

this is very clever. great outdoor.

bad copy's picture
bad copy
808 pencils

pathetical as the whole campaign.

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