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Screaming Baby

Published/Aired: 
December 2009
Description: 

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick

Comments (6)

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Highest Rated

lara nyc's picture
lara nyc
Activity Score 55

finally a Gap ad that I will remember. Are you sure they are not behind the whole thing?

Juan Martinez's picture
Juan Martinez
Activity Score 110

genial. utilizar los anuncios de otros para ellos mismos. muy cachondos.

viaofr's picture
viaofr
Activity Score 19

All concept is great!!

silvi's picture
silvi
Activity Score 4172

Invasivo pero ingenioso

cadab09's picture
cadab09
Activity Score 8

This idea makes the original look much much better!

patriciahayes's picture
patriciahayes
Activity Score 24

Very creative, and refeshing at this time of the year; we need more of this please!

Monica Hayes

lara nyc's picture
lara nyc
Activity Score 55

finally a Gap ad that I will remember. Are you sure they are not behind the whole thing?

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