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Screaming Baby

Published/Aired: 
December 2009
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18
14
Description: 

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick

Comments (6)

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Highest Rated

lara nyc's picture
lara nyc
55 Activity Scores

finally a Gap ad that I will remember. Are you sure they are not behind the whole thing?

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