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Model Babies

Published/Aired: 
December 2009
2860
Description: 

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Ambient advertisment created by Marta Ibarrondo, United States for Egg Baby, within the category: Fashion.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick

Comments (12)

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Highest Rated

patriciahayes's picture
patriciahayes
Activity Score 24

We take beauty too extremes.......a bit of fun lightens the stress load! Fabulous!

Monica Hayes

sirvan's picture
sirvan
Activity Score 29860

Defacing other ads with a bad idea? Um, no.

+++

"I love some things, and don't love some other things."

cadab09's picture
cadab09
Activity Score 8

Great concept!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

... 'til it become a class action lawsuit.

But then, that would create even more buzz for the "sucker" guerrilla advertiser. So, I suppose it's somewhat smart...

gertrude101's picture
gertrude101
Activity Score 4

Great idea!

PhobiArt's picture
PhobiArt
Activity Score 87

Thanks for not showing ALL the possible places to use that one idea (which is great whatsoever)

Juan Martinez's picture
Juan Martinez
Activity Score 110

me encantan todos. Love all.

viaofr's picture
viaofr
Activity Score 19

yes it deface other ads, however it is very smart.

viaofr's picture
viaofr
Activity Score 19

yes it deface other ads, however it is very smart.

viaofr's picture
viaofr
Activity Score 19

yes it deface other ads, however it is very smart.

silvi's picture
silvi
Activity Score 4172

Este le quedó genial.
This one is funny

patriciahayes's picture
patriciahayes
Activity Score 24

We take beauty too extremes.......a bit of fun lightens the stress load! Fabulous!

Monica Hayes

lara nyc's picture
lara nyc
Activity Score 55

finally cool models that don't take themselves seriously. that's a step forward for fashion advertising

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