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Egg Baby / iwanttobeababy.com: Screaming Baby

Egg Baby / iwanttobeababy.com: Screaming Baby
Your rating: None Average: 7.3 (25 votes)

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009

6 Comments

Juan Martinez's picture 110 pencils
Juan Martinez | Tue, 2009-12-22 09:29
10

genial. utilizar los anuncios de otros para ellos mismos. muy cachondos.

viaofr's picture 19 pencils
viaofr | Tue, 2009-12-22 10:54
10

All concept is great!!

silvi's picture 4174 pencils
silvi | Tue, 2009-12-22 11:34

Invasivo pero ingenioso

cadab09's picture 8 pencils
cadab09 | Tue, 2009-12-22 11:52
9

This idea makes the original look much much better!

patriciahayes's picture 18 pencils
patriciahayes | Tue, 2009-12-22 13:17
9

Very creative, and refeshing at this time of the year; we need more of this please!

lara nyc's picture 55 pencils
lara nyc | Tue, 2009-12-22 13:53
9

finally a Gap ad that I will remember. Are you sure they are not behind the whole thing?

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