PRESENTSFashion

Egg Baby / iwanttobeababy.com: Screaming Baby

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009

6 comments

Juan Martinez's picture
Juan Martinez
110 pencils

genial. utilizar los anuncios de otros para ellos mismos. muy cachondos.

viaofr's picture
viaofr
19 pencils

All concept is great!!

silvi's picture
silvi
4172 pencils

Invasivo pero ingenioso

cadab09's picture
cadab09
8 pencils

This idea makes the original look much much better!

patriciahayes's picture
patriciahayes
24 pencils

Very creative, and refeshing at this time of the year; we need more of this please!

Monica Hayes

lara nyc's picture
lara nyc
55 pencils

finally a Gap ad that I will remember. Are you sure they are not behind the whole thing?

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