Egg Baby / iwanttobeababy.com: Model Babies

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009

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12 comments

sirvan's picture
sirvan
29870 pencils

Defacing other ads with a bad idea? Um, no.

+++

"I love some things, and don't love some other things."

cadab09's picture
cadab09
8 pencils

Great concept!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

... 'til it become a class action lawsuit.

But then, that would create even more buzz for the "sucker" guerrilla advertiser. So, I suppose it's somewhat smart...

gertrude101's picture
gertrude101
4 pencils

Great idea!

PhobiArt's picture
PhobiArt
87 pencils

Thanks for not showing ALL the possible places to use that one idea (which is great whatsoever)

Juan Martinez's picture
Juan Martinez
110 pencils

me encantan todos. Love all.

viaofr's picture
viaofr
19 pencils

yes it deface other ads, however it is very smart.

viaofr's picture
viaofr
19 pencils

yes it deface other ads, however it is very smart.

viaofr's picture
viaofr
19 pencils

yes it deface other ads, however it is very smart.

silvi's picture
silvi
4172 pencils

Este le quedó genial.
This one is funny

patriciahayes's picture
patriciahayes
24 pencils

We take beauty too extremes.......a bit of fun lightens the stress load! Fabulous!

Monica Hayes

lara nyc's picture
lara nyc
55 pencils

finally cool models that don't take themselves seriously. that's a step forward for fashion advertising

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