Egg Baby / iwanttobeababy.com: Model Babies
Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.
Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009
12 comments
Defacing other ads with a bad idea? Um, no.
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"I love some things, and don't love some other things."
Great concept!!!
... 'til it become a class action lawsuit.
But then, that would create even more buzz for the "sucker" guerrilla advertiser. So, I suppose it's somewhat smart...
Great idea!
Thanks for not showing ALL the possible places to use that one idea (which is great whatsoever)
me encantan todos. Love all.
yes it deface other ads, however it is very smart.
yes it deface other ads, however it is very smart.
yes it deface other ads, however it is very smart.
Este le quedó genial.
This one is funny
We take beauty too extremes.......a bit of fun lightens the stress load! Fabulous!
Monica Hayes
finally cool models that don't take themselves seriously. that's a step forward for fashion advertising