Egg Baby / Hollywood Babies

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009


Juan Martinez's picture
Juan Martinez
110 pencils

Me encanta! idea brillante, ademas de tener narices y hacerlo. Well done!

gertrude101's picture
4 pencils

Very mysterious and well thought out. Brilliant!

CGilb09's picture
572 pencils

Couldn't there be some sort of issue like infringement on another advertiser's work?

Tweet tweet: @ThisAbility

sirvan's picture
29870 pencils

Yes. They will be sued. Count on it.

This is a VERY dumb campaign, on may levels.


"I love some things, and don't love some other things."

viaofr's picture
19 pencils

definitely different and intrusive. Hugh Grant with a pacifier is definitely to see. Great

silvi's picture
4172 pencils

looks fake. but i don´t know

patriciahayes's picture
24 pencils

Sould make everyone chuckle.....if it doesn't, then check your stress levels with a professional!

Monica Hayes

lara nyc's picture
lara nyc
55 pencils

this is what good guerrilla is all about! little money and arresting idea. and hugh grant is perfect he's such a cry baby.

WillBuller's picture
88 pencils

good guerrilla also shouldn't crap all over other people's hard work as advertisers and designers.


never stop exploring.


ija4ok's picture
114 pencils


Hibon's picture
3731 pencils

So many american work on adsoftheworld lately that i'm loosing my "english"... who is paying the media for this? i will rate this work for free 3/10 for that idea only!!!!

Simple ideas are the best !

pneuburg's picture
251 pencils

totally bizarre, the site is even worse.


mgriff21's picture
592 pencils

To answer people's questions - No, you cannot sue the opposing advertising agency for their placement because they aren't defacing the actual piece. If you notice, the original is behind a glass frame, thus, you are placing your "ambient" media on the outside of an Ad shell.

Ahhh, the beauty of ambient media.

I think these work only for the fact that if you see 5,000 of these things placed in areas where they shouldn't be, you're gonna look. Good PR too.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

sirvan's picture
29870 pencils

Where'd you get that insane idea? There is a company that OWNS and LEASES that space for a PROFIT to another company. They both have every right to protect it, and every reason to.

You are out of your tree if you think that if YOU paid good money to advertise your product and some idiot came by and put a f'n pacifier on it, you wouldn't do everything you could to recoup your lost ad dollars?

Of course you would. Don't be an idiot.


"I love some things, and don't love some other things."

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