Egg Baby / iwanttobeababy.com: Happy Husband Baby
Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.
Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009


10 Comments
ja! la cara de tonto que tiene con los chupetes. Great idea!
I think it's quite rude to place this over ads that payed for the space.
http://jackmancer.com/
http://twitter.com/jackmancer/
Totally agree.
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"I love some things, and don't love some other things."
but bad ads, se lo merecen.
Best ad of all this Iwantababy.com campaign
I THINK jackmancer.com NEEDS SOME SPICE AND FUN IN LIFE... THE IDEA IS GENIUS!
I really hope you're not a designer. I would be pretty dang pissed if a blue pacifier was placed all over my work.
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never stop exploring.
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This is the 3rd one I have clicked on.......I will have a look at them all as a result, quite uplifting and great fun! Love this one; bravo all involved!
Monica Hayes
jackmancer.com, advertising should be fun. this is fun! and memorable. I think all these brands paid to get pacifier on
cute, funny
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