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Egg Baby / iwanttobeababy.com: Happy Husband Baby

Egg Baby / iwanttobeababy.com: Happy Husband Baby
Your rating: None Average: 7 (24 votes)

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009

10 Comments

Juan Martinez's picture 110 pencils
Juan Martinez | Tue, 2009-12-22 09:30
10

ja! la cara de tonto que tiene con los chupetes. Great idea!

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2009-12-22 09:31

I think it's quite rude to place this over ads that payed for the space.

http://jackmancer.com/
http://twitter.com/jackmancer/

sirvan's picture 30000 pencils
sirvan | Tue, 2009-12-22 17:58

Totally agree.

+++

"I love some things, and don't love some other things."

Juan Martinez's picture 110 pencils
Juan Martinez | Tue, 2009-12-22 09:32
10

but bad ads, se lo merecen.

viaofr's picture 19 pencils
viaofr | Tue, 2009-12-22 10:56
10

Best ad of all this Iwantababy.com campaign

cadab09's picture 8 pencils
cadab09 | Tue, 2009-12-22 11:50
10

I THINK jackmancer.com NEEDS SOME SPICE AND FUN IN LIFE... THE IDEA IS GENIUS!

WillBuller's picture 88 pencils
WillBuller | Fri, 2009-12-25 20:05

I really hope you're not a designer. I would be pretty dang pissed if a blue pacifier was placed all over my work.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

patriciahayes's picture 26 pencils
patriciahayes | Tue, 2009-12-22 13:20
9

This is the 3rd one I have clicked on.......I will have a look at them all as a result, quite uplifting and great fun! Love this one; bravo all involved!

Monica Hayes

lara nyc's picture 55 pencils
lara nyc | Tue, 2009-12-22 13:55
10

jackmancer.com, advertising should be fun. this is fun! and memorable. I think all these brands paid to get pacifier on

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2010-01-04 05:40

cute, funny

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