Egg Baby / iwanttobeababy.com: Happy Husband Baby

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick
Published: December 2009

10 comments

Juan Martinez's picture
Juan Martinez
110 pencils

ja! la cara de tonto que tiene con los chupetes. Great idea!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I think it's quite rude to place this over ads that payed for the space.

sirvan's picture
sirvan
29870 pencils

Totally agree.

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"I love some things, and don't love some other things."

Juan Martinez's picture
Juan Martinez
110 pencils

but bad ads, se lo merecen.

viaofr's picture
viaofr
19 pencils

Best ad of all this Iwantababy.com campaign

cadab09's picture
cadab09
8 pencils

I THINK jackmancer.com NEEDS SOME SPICE AND FUN IN LIFE... THE IDEA IS GENIUS!

WillBuller's picture
WillBuller
88 pencils

I really hope you're not a designer. I would be pretty dang pissed if a blue pacifier was placed all over my work.

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never stop exploring.

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patriciahayes's picture
patriciahayes
24 pencils

This is the 3rd one I have clicked on.......I will have a look at them all as a result, quite uplifting and great fun! Love this one; bravo all involved!

Monica Hayes

lara nyc's picture
lara nyc
55 pencils

jackmancer.com, advertising should be fun. this is fun! and memorable. I think all these brands paid to get pacifier on

rolling.stone's picture
rolling.stone
2740 pencils

cute, funny

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