Hollywood Babies

December 2009
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Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick

Comments (14)

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sirvan's picture
29860 Activity Scores

Where'd you get that insane idea? There is a company that OWNS and LEASES that space for a PROFIT to another company. They both have every right to protect it, and every reason to.

You are out of your tree if you think that if YOU paid good money to advertise your product and some idiot came by and put a f'n pacifier on it, you wouldn't do everything you could to recoup your lost ad dollars?

Of course you would. Don't be an idiot.


"I love some things, and don't love some other things."


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