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Happy Husband Baby

Published/Aired: 
December 2009
Description: 

Blue pacifier stickers are placed on advertisements all over the city
without explanation to generate buzz. 5,000 real blue pacifiers (bottom
right) are then placed in various locations around the city, leading to the
micro site iwanttobeababy.com.

Advertising Agency: Marta Ibarrondo NYC, USA
Creative Director: Marta Ibarrondo
Art Directors: Mina Bouhnick
Copywriters: Mina Bouhnick

Comments (10)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

cute, funny

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~ Quite obviously, I have gathered no moss ! ~

Juan Martinez's picture
Juan Martinez
Activity Score 110

ja! la cara de tonto que tiene con los chupetes. Great idea!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's quite rude to place this over ads that payed for the space.

sirvan's picture
sirvan
Activity Score 29860

Totally agree.

+++

"I love some things, and don't love some other things."

Juan Martinez's picture
Juan Martinez
Activity Score 110

but bad ads, se lo merecen.

viaofr's picture
viaofr
Activity Score 19

Best ad of all this Iwantababy.com campaign

cadab09's picture
cadab09
Activity Score 8

I THINK jackmancer.com NEEDS SOME SPICE AND FUN IN LIFE... THE IDEA IS GENIUS!

WillBuller's picture
WillBuller
Activity Score 88

I really hope you're not a designer. I would be pretty dang pissed if a blue pacifier was placed all over my work.

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never stop exploring.

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patriciahayes's picture
patriciahayes
Activity Score 24

This is the 3rd one I have clicked on.......I will have a look at them all as a result, quite uplifting and great fun! Love this one; bravo all involved!

Monica Hayes

lara nyc's picture
lara nyc
Activity Score 55

jackmancer.com, advertising should be fun. this is fun! and memorable. I think all these brands paid to get pacifier on

rolling.stone's picture
rolling.stone
Activity Score 2741

cute, funny

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~ Quite obviously, I have gathered no moss ! ~

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