Egaro: Freedom Sale

Prices fall. Get up to 50% off at the Freedom Sale.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Soubhik Payra
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Photographer: Sanjib Ghosh
Released: August 2007

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15 comments

loader's picture
loader
1141 pencils

in napoli they wouldn't notice,

anyway too much trashing and 2 words don't excuse this way of advertising.

jobo's picture
jobo
99 pencils

this is interesting - very unusual media usage. A good-enough idea too.

panasit's picture
panasit
687 pencils

accident, trash, slow down of traffic, people picking things up FROM THE GROUND. Apparently Kolkata is not bothered at all by that. What a great city for ambient stunt.

-Tung
--good idea is enemy of great idea

EdMoras's picture
EdMoras
27 pencils

good idea: 7
Pollution:10

jolie's picture
jolie
30 pencils

Stop littering the place in the name of creativity.

imke's picture
imke
472 pencils

Just like this (Stop littering the place in the name of advertising).

Sdb's picture
Sdb
1364 pencils

For your kind information, let me tell you, O & m made sure that not a single piece of paper was left on the streets. All the papers got cleared within 3 hours of the activation programme.

imke's picture
imke
472 pencils

What if "Please keep your city clean" is another campaign which is suppose to be executed by same agency.

amsterdam73's picture
amsterdam73
374 pencils

yeah, who's gonna clean the mess you make?

fractalrene's picture
fractalrene
1506 pencils

Good I guess, very effective.

vurtomatic's picture
vurtomatic
364 pencils

How do you get away with littering a city like this? And if you do get away with it because people are so used to littering, why would anyone bother to pick up what they perceive as litter off the street? And the copy only works during and immediately after the crap falling. Copy doesn't mean anything if I chanced upon the already fallen crap. This sucks.

thakiddd's picture
thakiddd
70 pencils

no one would connect freedom to that, especially when it's just laying on the ground.

raverus's picture
raverus
1478 pencils

a waste of time

Misstree's picture
Misstree
425 pencils

This would be a great piece for a sale on the 'fall collection' or a screening of 'the fall guy':) o.k. i need some sleep.

But yeah...a pox on u for littering the streets in India.

.............................

Not all who wander are lost.

soumanetra basu's picture
soumanetra basu
12 pencils

@ IMke
I think they would sprout brooms through manholes in such a case

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