Editorial Presença / Sleeping Naked is Green: Girls

Stunt from Torke Guerrilla to promote Editorial Presença's new book: Sleeping Naked is Green. Press kits with pillows and sleeping masks were sent to journalists and models with "naked-suits" distributed sleeping masks on the streets of Lisbon.

Advertising Agency: Torke Guerrilla, Lisbon, Portugal
Released: July 2009

8 comments

dsklan's picture
dsklan
1927 pencils

naked suits?! for albinos maybe....

satpal's picture
satpal
137 pencils

nice done, i really thought that they were naked.

sweejin's picture
sweejin
7044 pencils

Looks like 'long johns'. I half expect to see cowboy hats here. :p

DJVassallo's picture
DJVassallo
243 pencils

once again a moralist client attacked: where are the "naked models"? "I want but I don't.... I like the shocking idea but what my wife will think about it?" buuuuu.....!

Guest's picture
Guest

so poor...

Concept is so weak, it's a clear declination of the title of the book. C'mon guys! You can do better than this.
And this naked girls... how could you not push the envelope with this?

alexander_bickov's picture
alexander_bickov
3279 pencils

He, he. Nice

AmOgodzzz's picture
AmOgodzzz
826 pencils

Yeah they had an opportunity to do something outrageous by having the models actually be naked save for the little boards hiding their ladyparts but they played it too safe. If they were actually nude, it probably would have made the local news that night and a tabloid paper would have done a story on it. But then again the naked chicks gag is a little cheap and has been done a million times. Would still have been better than this.

yctham's picture
yctham
182 pencils

I thought they are selling the white suit.

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