00:00
NewerOlder

Edding Marker: Works on any surface

A high-powered projector was installed in a dark-colored delivery truck. It projected the following headline out of the side of the vehicle onto a wide variety of surfaces.

The vehicle was driven to the "hot spots" in downtown Hamburg. The product promise and its fulfillment could be simultaneously seen on glass facades, concrete posts and parked cars in this way.

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Gerrit Zinke, Jens Theil
Art Director: Philipp Kafkoulas
Copywriter: Stefan Förster
Account Management: Nils Wollny, Isabel Uhlig
Published: July 2007

17 comments

Brainsugar's picture
Brainsugar
1586 pencils

Ahhhh.... Hamburg by night....

Wordnerd's picture
Wordnerd
6662 pencils

very clever thinking!

ManchuChanchu's picture
ManchuChanchu
701 pencils

very nice!

lorem_ipsum's picture
lorem_ipsum
194 pencils

=)
and here is the original...
http://www.neave.tv/#sobecka_wildlife

Have Heart's picture
Have Heart
922 pencils

Reminds me massively of those light-messenges for Bionade drinks that won quite some medal this year. This one has a different twist, but I think it's way too forced.

copycomoelcopi's picture
copycomoelcopi
822 pencils

good good. period.

copycomoelcopi's picture
copycomoelcopi
822 pencils

and good song too… who's it?

joalguvi's picture
joalguvi
54 pencils

love it, but I wonder if the client thought if it promoted "vandalism"

Ed Mintone's picture
Ed Mintone
585 pencils

Mmmm, Hamburger...

JT2's picture
JT2
55 pencils

nice one but too fast , you can't see the name of the product

fersvax's picture
fersvax
1237 pencils

WOW!!!!!!!

FER.

georgemandis's picture
georgemandis
2 pencils

That's really interesting - are there any groups in the US that do this sort of advertising?

Joe76's picture
Joe76
772 pencils

Very nice!

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

that's guerilla m. in its purest form.
______________________________________________________________
♥♠

julezs's picture
julezs
100 pencils

this was done much better for a skateboard mag where they projected a skateboarder onto buildings as the van drove by... making look like the skateboarder is actually moving...

even more awesome stuff with building projection at graffiti research lab

fersvax's picture
fersvax
1237 pencils

I don't think the skateboard crap is better than this.

FER.

Tazdesigns's picture
Tazdesigns
20 pencils

tight concept!

Log in or register to post comments