Ecover: Laundry Day
Advertising Agency: 10 Advertising Antwerp, Belgium
Via: directdaily
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8 Comments
isn't that saying it's softening the image of a band, the fact that it's on a t-shirt could almost be irrelevant. i mean the acdc/abba logo could be on a cd or anything number of other things, the point of softness is put on the band not the clothing. but i dunno just my opinion
am sorry.. whats ac/dc and whats ab/ba???
ad is an art...
art aint ad!!
chirp chirp chirp...
AC/DC is/was an Australian heavy metal band (70's - 90's). Greatest hits: Thunderstruck, Highway to Hell...
ABBA is a Swedish popgroup (70's - 80's). greatest hits: Mamma Mia, Waterloo, S.O.S...
Both very local bands... no wonder that you don't know them ;)
About the diea... Ad Junkie, I see your point... but don't think you should take it too literal... The combination 'shirts of a band - music festival called 'Laundry day' - detergent that softens your clothes' is ok...
i know ABBA.. =) but not ACDC
now i get it... thankz alot...
ad is an art...
art aint ad!!
chirp chirp chirp...
AC/DC is only one of the most enduring rock bands ever, more than thiry years. C'mon, Singapore isn't that backward, is it?
sorry... its not about singapore...
its only me.. hahahaa...
am not into these heavy metal stuff.. thus i din pay attention to any of the band..
anyway... i cant expect me to know everything..
at least i learn something new today... tho its not new to everyone..
ad is an art...
art aint ad!!
chirp chirp chirp...
I get that it's for Laundry Day, but it still doesn't say anything about the detergent itself. If I saw someone walking down the street with that shirt on, I wouldn't connect the dots. Likewise, if I was at Laundry Day and didn't run into someone who was giving out the shirts, I wouldn't get it. Good idea, not great execution.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
But as you can see in the pic, there are several posters at the festival spot, showing the T-shirt and the product with pay-off.