E-Comm 911: 911 Emergency?

911 Emergency? Scan to see what's really going on.
Accidental calls can be tough calls. Help put an end to the 70,000 accidental calls we receive each year. Please lock and store your cell phone carefully.

This campaign was created so smart phone users could experience how confusing and frightening accidental 911 calls can be for emergency operators. It generated over 4000 scans in the Vancouver area.

Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Designer: Laure Stromboni
Illustrator: Chris Koehler
Producer: Lisa Etchells
Production Designer: Rhoderick Lising
Published: October 2012