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911 Emergency?

Agency: 
Published/Aired: 
October 2012
Description: 

This campaign was created so smart phone users could experience how confusing and frightening accidental 911 calls can be for emergency operators. It generated over 4000 scans in the Vancouver area.

911 Emergency? Scan to see what's really going on.
Accidental calls can be tough calls. Help put an end to the 70,000 accidental calls we receive each year. Please lock and store your cell phone carefully.

Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Designer: Laure Stromboni
Illustrator: Chris Koehler
Producer: Lisa Etchells
Production Designer: Rhoderick Lising

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43434

nice idea.

Kazu Sato's picture
Kazu Sato
Activity Score 107

nice.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Expect little love from an ad-community for using a QR code.

kleenex's picture
kleenex
Activity Score 43434

nice idea.

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