East Coast Jewelry: Really Big Love Note

Starting on May 3rd, 2010, East Coast Jewelry invited the public to post a Mother's Day message for free on its microsite www.reallybiglovenote.com during Mother's Day week. The message was then broadcast in real-time onto an eye-popping 14 feet by 48 feet digital billboard on heavily trafficked Interstate 95. The promotion ended on Mother’s Day, May 9, 2010.

Advertising Agency: Pumped, Miami, Fl, USA
Creative Director: Carlos Peña
Copywriter: Jef Loeb
Additional credits: Frances Alban
Published: May 2010