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Really Big Love Note

Agency: 
Published/Aired: 
May 2010
Description: 

Starting on May 3rd, 2010, East Coast Jewelry invited the public to post a Mother's Day message for free on its microsite www.reallybiglovenote.com during Mother's Day week. The message was then broadcast in real-time onto an eye-popping 14 feet by 48 feet digital billboard on heavily trafficked Interstate 95. The promotion ended on Mother’s Day, May 9, 2010.

Advertising Agency: Pumped, Miami, Fl, USA
Creative Director: Carlos Peña
Copywriter: Jef Loeb
Additional credits: Frances Alban

Comments (5)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

great

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~ Quite obviously, I have gathered no moss ! ~

CABAZORRO's picture
CABAZORRO
Activity Score 366

looks fake...

MJStinson77's picture
MJStinson77
Activity Score 601

The website is still up, but not uploading data to the billboard (obviously). Concept is nice.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

capywriter's picture
capywriter
Activity Score 5509

Nothing new, they do such things at music festivals all the time, with texting.

raavigeorgian's picture
raavigeorgian
Activity Score 2444

reminds me of the NOKIA ambient

rolling.stone's picture
rolling.stone
Activity Score 2741

great

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~ Quite obviously, I have gathered no moss ! ~

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