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Really Big Love Note

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Published/Aired: 
May 2010
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Description: 

Starting on May 3rd, 2010, East Coast Jewelry invited the public to post a Mother's Day message for free on its microsite www.reallybiglovenote.com during Mother's Day week. The message was then broadcast in real-time onto an eye-popping 14 feet by 48 feet digital billboard on heavily trafficked Interstate 95. The promotion ended on Mother’s Day, May 9, 2010.

Advertising Agency: Pumped, Miami, Fl, USA
Creative Director: Carlos Peña
Copywriter: Jef Loeb
Additional credits: Frances Alban

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rolling.stone's picture
rolling.stone
2741 Activity Scores

great

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