Description
In order to communicate Earth´s Day and show National Geographic's Channel (NGC) concern for environmental issues, a presskit was sent to media buyers, partners and press.This press kit was composed by a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.
This professional campaign titled 'Earth Day DM' was published on April 23, 2007. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 17 years ago.
Credits
Advertising Agency: Torke Stunt, Lisbon, Portugal
Creative Director: André Rabanea
Art Directors: Hugo Tornelo, João Pereira
Copywriters: Gustavo Blanco
