Earth Day DM

April 2007
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In order to communicate Earth´s Day and show National Geographic's Channel (NGC) concern for environmental issues, a presskit was sent to media buyers, partners and press.This press kit was composed by a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.

Advertising Agency: Torke Stunt, Lisbon, Portugal
Creative Director: André Rabanea
Art Directors: Hugo Tornelo, João Pereira
Copywriters: Gustavo Blanco

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Mr. The Bear's picture
Mr. The Bear
243 Activity Scores

Maybe because of the many times we want more but the client says NO? Also, knowing the brand and knowing the agency I bet this is the case...poor budget

Bear It