Earth Day Canada: Bus cape

To create buzz for the Earth Day Hometown Hero program, which rewards individuals’/groups’ environmental achievements with a $10,000 grand prize. Ambient capes on the back of bus seats directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements. The second part of an ongoing campaign:

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Matt Antonello, Paul Riss
Copywriter: Domenique Raso
Art director: Rebecca May
Account manager: Katie Musgrave
Photographer: Vicky Lam


mikeelrapido's picture
1929 pencils



morse's picture
16609 pencils

It's great I think. Makes you smile.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture
Prasad Weerasekara
646 pencils

Good one...

jackblack's picture
2328 pencils

I think they need a superhero to save this idea.

sirvan's picture
29870 pencils

Did they really do this?


"I love some things, and don't love some other things."

Log in or register to post comments