Earth Day: Bus cape

To create buzz for the Earth Day Hometown Hero program, which rewards individuals’/groups’ environmental achievements with a $10,000 grand prize. Ambient capes on the back of bus seats directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements. The second part of an ongoing campaign:

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Directors: Matt Antonello, Paul Riss
Copywriter: Domenique Raso
Art director: Rebecca May
Account manager: Katie Musgrave
Photographer: Vicky Lam

February 2011


mikeelrapido's picture
1929 pencils



morse's picture
17002 pencils

It's great I think. Makes you smile.

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Prasad Weerasekara's picture
Prasad Weerasekara
651 pencils

Good one...

jackblack's picture
2342 pencils

I think they need a superhero to save this idea.

sirvan's picture
29860 pencils

Did they really do this?


"I love some things, and don't love some other things."

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