To create buzz for the Earth Day Hometown Hero program, which rewards individuals’/groups’ environmental achievements with a $10,000 grand prize. Ambient capes on the back of bus seats directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements. The second part of an ongoing campaign: http://adsoftheworld.com/media/ambient/earth_day_canada_hometown_hero_...
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