Ads of the World

Ads of the World™ an All Creative World site

Durex: Ribs

Durex: Ribs
Your rating: None Average: 7.6 (22 votes)

To promote Durex condoms with ribs or with knobs, in some cities in belgium condoms were painted on paving stones with the according pattern.

Credit: McCann Erickson, Belgium

3 Comments

saman's picture 52 pencils

Very good use of this kind of media, It`s working of course.

Courts's picture 8 pencils

Don't the ribs on condoms run in rings around the shaft and not along the length of it? Or is this some new product? If not, this ad does not work, perhaps they should have spent more time looking for relevant locations to use.

Guest's picture

Seems pretty under-cooked.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Recommend us on Google