To promote Durex condoms with ribs or with knobs, in some cities in belgium condoms were painted on paving stones with the according pattern.
Credit: McCann Erickson, Belgium
Very good use of this kind of media, It`s working of course.
Don't the ribs on condoms run in rings around the shaft and not along the length of it? Or is this some new product? If not, this ad does not work, perhaps they should have spent more time looking for relevant locations to use.
Seems pretty under-cooked.
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Very good use of this kind of media, It`s working of course.
Don't the ribs on condoms run in rings around the shaft and not along the length of it? Or is this some new product? If not, this ad does not work, perhaps they should have spent more time looking for relevant locations to use.
Seems pretty under-cooked.
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