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Durex: Ribs

Durex: Ribs
Your rating: None Average: 7.6 (22 votes)

To promote Durex condoms with ribs or with knobs, in some cities in belgium condoms were painted on paving stones with the according pattern.

Credit: McCann Erickson, Belgium

3 Comments

saman's picture 52 pencils
saman | Thu, 2006-11-09 13:00

Very good use of this kind of media, It`s working of course.

Courts's picture 8 pencils
Courts | Thu, 2006-12-07 14:24

Don't the ribs on condoms run in rings around the shaft and not along the length of it? Or is this some new product? If not, this ad does not work, perhaps they should have spent more time looking for relevant locations to use.

Guest's picture
Guest | Fri, 2009-02-06 13:14

Seems pretty under-cooked.

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