Durex Play O: Broken bedroom
The earth will move
With Durex Play O, Female Orgasm Enhancer – the results are intense, pleasurable orgasms. To demonstrate the power of the female orgasm and the effect of Durex Play O, we built a bedroom at the Sexpo... and then demolished it. Thanks to Play O and having had a very good time, the bed was broken, curtains had been pulled off their rails, mirrors and walls were cracked and paintings had literally fallen off the wall.
Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Directors: Angel Jones, Margarita Karvouniaris
Art Director: Bernie da Silva
Copywriter: Michelle Kreuiter
Illustrators: Kyle Jordy-Fowlds, Clayton Jordy-Fowlds
Photographers: Bernie da silva, Michelle Kreuiter
Additional credits: Kyle Jordy-Fowlds, Clayton Jordy-Fowlds
Published: October 2009


12 Comments
Too blunt for me. Looks like it's missing a few seman stains on the walls.
No, I did not like this.
That's me!
http://blog.tapuz.co.il/wranger
BTW, this product doesnt work on my girlfriends. none of them.
or is this my problem........?
This is forced... that's why the bed is broken.
Simple ideas are the best !
so and so. I think people will enjoy it. But in the industry looks like a bit "deja-vu...."
Awesome selling point - use this vibrating thing on your girlfriend and she will turn into the hulk. And kill you.
www.marketingman.ca
www.twitter.com/brookjohnston
the play o is a gel for women
That's one way to attract eyeballs.
--
http://keithstoeckeler.com
http://allthatinspires.me
a video could work better to show this idea
Good or bad... I'm sure it will put a smile on many people's faces.
that's funny
The attraction is there..
this stuff is the bomb