Durex Performa: Extra Time

Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.

ldea: We decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be p|ayed.These boards were branded with the Durex Performa colours and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance!

Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Directors: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai