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Durex Performa: Extra Time

Durex Performa: Extra Time
Your rating: None Average: 8.7 (48 votes)

Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.

ldea: We decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be p|ayed.These boards were branded with the Durex Performa colours and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance!

Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Directors: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai

5 Comments

SF's picture 132 pencils
SF | Mon, 2011-06-27 13:32

smarrtttttt

Boxey's picture 8882 pencils
Boxey | Mon, 2011-06-27 14:03

nice

yoono's picture 107 pencils
yoono | Mon, 2011-06-27 19:50

funny hahaha

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Mon, 2011-06-27 22:57

thumbs up. good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ryantammkt's picture 212 pencils
ryantammkt | Wed, 2011-06-29 01:23
7

so smart!

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