Durex Performa: Extra Time

Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.

ldea: We decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be p|ayed.These boards were branded with the Durex Performa colours and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance!

Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Directors: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai

5 comments

SF's picture
SF
122 pencils

smarrtttttt

Boxey's picture
Boxey
8885 pencils

nice

yoono's picture
yoono
115 pencils

funny hahaha

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

thumbs up. good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ryantammkt's picture
ryantammkt
210 pencils

so smart!

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