Durex Performa: Brunette

Advertising Agency: DDB, Auckland, New Zealand
Photographer: Matt Baker
Executive Creative Director: Toby Talbot
Art Directors: James Tucker, Emmanual Bougneres
Copywriters: Simon Vicars, Mike Felix
Assistant Producer: Nick Conetta

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6 comments

jebus's picture
jebus
472 pencils

I actually like this better as a print ad the way we see it now—with corresponding candid shots of the payoff—as opposed to just a store giveaway.

Really funny idea and perfectly executed. Awesome job guys!

Must have been fun doing these payoff shoots too! : )

ManchuChanchu's picture
ManchuChanchu
701 pencils

Hillarious!

Guest's picture
Guest

Huh? Are you people retarded? How is this a benefit? Keeps you going until she/he is so old, you'd chew off your arm to get away from them? How stupid. Whats the lollipop got to do with anything?

Packet of condoms = $5, cheap printed pillow case = $10... Doesn't sound like a very economical campaign to me.

This is gimmicky shite. Next...

Guest's picture
Guest

Huh? Are you people retarded? How is this a benefit? Keeps you going until she/he is so old, you'd chew off your arm to get away from them? How stupid. Whats the lollipop got to do with anything?

Packet of condoms = $5, cheap printed pillow case = $10... Doesn't sound like a very economical campaign to me.

This is gimmicky shite. Next...

crispymoore's picture
crispymoore
103 pencils

Dear Mr. Guest, Going through life must be tough when you're dumber than a bag of hammers.

Dr. Come later's picture
Dr. Come later

How naive, Mr/Ms Guest.

The idea is simple- Durex Performa. Last longer. We know the condom contain mild anaesthetic, which helps man last longer. But how else can we help man last longer? How about divert the man's attention during sex?

When u r about to blow your load, looking at an ugly picture will reduce your libido & help u last longer.

The benefit is obvious. Lollipop isn't an issue here.

Young man/girl, get it?

p.s: Don't come too fast. Don't judge too fast.

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