Durex: Mary
Make your life a longer story.
Protect yourself against HIV.
Advertising School: MiamiAdSchool Europe
Art Director: Julien von Seherr-Toss
Copywriter: Salvatore Russomanno
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Do you need a great new logo?
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
30 Comments
Did I see it at the D&AD global student award for the HIV vaccine?!?!
brilliant!
I like the idea. but I don't like the copy. not engaging enough.
Really nice. Great thinking and an engaging idea. I'm quite impressed that it's student work, well done.
now this is cool! hail to new ideas and approaches!
"the art director says: whatever I say"
Thanks a lot Ivan for putting up our student work as well!!!
It's a great opportunity to get feedback from all over the world
and to see what your ad does outside of the school!
THX!
And yes, we came to that idea based on the D&AD HIV vaccine brief. It didn't do anything there, the execution sucked...
We changed the client for our portofolio so that we don't always have to explain: "Yeah, when there is a vaccination, this might be a way to commicate."
Hi Camucic, you are right!! The first version was done for the HIV vaccine brief. But we thought there was nothing interesting for durex done with copy so we changed it. Now it's also more realistic.
Hey, Sal, good morning! Same minute, different place, haha! See you in school!
Good afternoon Julien! I've got a new online idea for Head & Shoulders based on our print campaign. See you in school.
let people who deserve health be the end of the sotory instead of a cheating ******** and a wedding crashing **** like they are.
It´s a nice way to involve people, for me its a good ad. Like it!
http://micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
It's a nice idea. The copy is too long in the beginning, should be just a sentence or two. The second page can be as long as you want. Readers won't read too much before unfolding the page.
Jim
All right! I think this is a really good campaign for Hiv vaccine and even for durex, thumbs up!!
effective!
| Everartz |
What glowing comments many of you have left. Still I'm unimpressed.
good one... very nice!
Brilliant!
Ali Behzad
Did the rubber prevent them from getting the HIV in the first place or does Durex help them keep their secret? The reveal makes it seem as if they don't have to share some pretty essential info.
wow this is good, very good
nice...
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
fix your typo and its nice.
"mary had never felt so happy in whole her life"
-SCRATCH 'N' SNIFF
Great advertising.
sth there.;)
nice
its ok and actually works better for hiv charity/organisation. Too serious for condoms
very good, i give a 8,5 (it needs a better art direction)
nice...
Del carajo, felicitaciones, congrats
··o.s.h.e··
oshe.pb@hotmail.com
i am using this image for an analysis..do the names mary and john try to connect the immorality sometimes aids is seen with?...since they are both biblical names