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Durex: Mary

Durex: Mary
Your rating: None Average: 8.2 (71 votes)

Make your life a longer story.
Protect yourself against HIV.

Advertising School: MiamiAdSchool Europe
Art Director: Julien von Seherr-Toss
Copywriter: Salvatore Russomanno

Comments

camucic's picture 17 pencils

Did I see it at the D&AD global student award for the HIV vaccine?!?!

konekt's picture 60 pencils

brilliant!

Kateter's picture 1816 pencils

I like the idea. but I don't like the copy. not engaging enough.

daniel ieraci's picture 255 pencils

Really nice. Great thinking and an engaging idea. I'm quite impressed that it's student work, well done.

LisAD's picture 448 pencils

now this is cool! hail to new ideas and approaches!

"the art director says: whatever I say"

Julien's picture 6 pencils

Thanks a lot Ivan for putting up our student work as well!!!
It's a great opportunity to get feedback from all over the world
and to see what your ad does outside of the school!
THX!

Julien's picture 6 pencils

And yes, we came to that idea based on the D&AD HIV vaccine brief. It didn't do anything there, the execution sucked...
We changed the client for our portofolio so that we don't always have to explain: "Yeah, when there is a vaccination, this might be a way to commicate."

sal's picture 8 pencils

Hi Camucic, you are right!! The first version was done for the HIV vaccine brief. But we thought there was nothing interesting for durex done with copy so we changed it. Now it's also more realistic.

Julien's picture 6 pencils

Hey, Sal, good morning! Same minute, different place, haha! See you in school!

robinstam's picture 37 pencils

Good afternoon Julien! I've got a new online idea for Head & Shoulders based on our print campaign. See you in school.

ginfizz's picture 14 pencils

let people who deserve health be the end of the sotory instead of a cheating ******** and a wedding crashing **** like they are.

jonybeta's picture 360 pencils

It´s a nice way to involve people, for me its a good ad. Like it!
http://micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Jimdjango's picture 15 pencils

It's a nice idea. The copy is too long in the beginning, should be just a sentence or two. The second page can be as long as you want. Readers won't read too much before unfolding the page.

Jim

camucic's picture 17 pencils

All right! I think this is a really good campaign for Hiv vaccine and even for durex, thumbs up!!

everartz's picture 5362 pencils

effective!

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Don Draper's picture 148 pencils

What glowing comments many of you have left. Still I'm unimpressed.

nemesis's picture 637 pencils

good one... very nice!

habeel2004's picture 99 pencils

Brilliant!

Ali Behzad

Boyko's picture 29 pencils

Did the rubber prevent them from getting the HIV in the first place or does Durex help them keep their secret? The reveal makes it seem as if they don't have to share some pretty essential info.

primo_susto's picture 462 pencils

wow this is good, very good

michelangelo_of_ad's picture 408 pencils

nice...

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

TSW's picture 540 pencils

fix your typo and its nice.
"mary had never felt so happy in whole her life"

-SCRATCH 'N' SNIFF

Anne's picture 289 pencils

Great advertising.

extraboy's picture 93 pencils

sth there.;)

kanja's picture 98 pencils

nice

Tapper's picture 480 pencils

its ok and actually works better for hiv charity/organisation. Too serious for condoms

misterpanda's picture 236 pencils

very good, i give a 8,5 (it needs a better art direction)

kartik.katti's picture 7 pencils

nice...

oshe's picture 731 pencils

Del carajo, felicitaciones, congrats

··o.s.h.e··

Guest's picture

i am using this image for an analysis..do the names mary and john try to connect the immorality sometimes aids is seen with?...since they are both biblical names

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