Description
Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.
This professional campaign titled 'Extra Time' was published in Thailand in June, 2011. It was created for the brand: Durex, by ad agency: McCann. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 13 years ago.
Credits
ldea: We decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be p|ayed.These boards were branded with the Durex Performa colours and logo. Of course|We decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be p|ayed.These boards were branded with the Durex Performa colours and logo. Of course, with our branding of the boards, the extra time took on a whole new meaning and relevance!
Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Directors: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai