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Published/Aired: 
June 2011
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Description: 

Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.

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ryantammkt's picture
ryantammkt
210 Activity Scores

so smart!

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