Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. We needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.
Ambient advertisment created by McCann, Thailand for Durex, within the category: Health.
Advertising Agency: McCann Erickson, Bangkok, Thailand
Executive Creative Director: Martin Lee
Creative Directors: Thidarat Nitikijphaiboon, Wuthinan Jindafai
Copywriter: Asana Kaoian
Art Director: Wuthinan Jindafai
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More