Duracell Torches: Ambient lights
Advertising Agency:Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub
Released: January 2009
17 Comments
great use of mediums...never seen this before...well done!!!!
good good good.love these.....
very goooooooooooood am loving it.
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Good creativity idea
It's a good idea but the torches in both pictures definately look like they've been photoshopped in. Just look at the highlights on the torches.
great use of media ,
there was a cann winner 2006 i think where Street lamps had kiosks with a single battery. these are no different.
where is it?
great use of media ,
explian to me why it's so gooooood?? i truely don't understand ...
I like this. One of those 'so obvious' ideas, but I don't recall seeing it. Of course, the odds of the client paying for this through any sort of media schedule are roughly the same as my butt learning to sing like Pavarotti.
Very clever. Ingenious.
--
www.lbhat.com
nice work
Creativity is a natural extension of our enthusiasm
oh grow up
Good to see some creativity from the Middle east.
withalltherespects
Cracking piece by Duracell.
There are some similar examples to this on www.thinkguerrilla.wordpress.com
Niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiice . very niiiiiiiiiiiiiiiiiiiiiiiiiiiiiice. great one Impact.. DO ull still have pepsi with ull though ...?