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Duracell Torches: Ambient lights

Duracell Torches: Ambient lights
Your rating: None Average: 6.7 (34 votes)

Advertising Agency:Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub
Released: January 2009

Comments

Guest's picture

great use of mediums...never seen this before...well done!!!!

Guest's picture

good good good.love these.....

funky_frogii's picture 2142 pencils

very goooooooooooood am loving it.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

Good creativity idea

Guest's picture

It's a good idea but the torches in both pictures definately look like they've been photoshopped in. Just look at the highlights on the torches.

Guest's picture

great use of media ,

Guest's picture

there was a cann winner 2006 i think where Street lamps had kiosks with a single battery. these are no different.

Guest's picture

where is it?

Guest's picture

great use of media ,

Guest's picture

explian to me why it's so gooooood?? i truely don't understand ...

Guest's picture

I like this. One of those 'so obvious' ideas, but I don't recall seeing it. Of course, the odds of the client paying for this through any sort of media schedule are roughly the same as my butt learning to sing like Pavarotti.

bhatnaturally's picture 53 pencils

Very clever. Ingenious.

Emran Hayat's picture 771 pencils
9

nice work

Creativity is a natural extension of our enthusiasm

Guest's picture

oh grow up

Adaddicted's picture 763 pencils

Good to see some creativity from the Middle east.

withalltherespects

Guest's picture

Cracking piece by Duracell.

There are some similar examples to this on www.thinkguerrilla.wordpress.com

Guest's picture

Niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiice . very niiiiiiiiiiiiiiiiiiiiiiiiiiiiiice. great one Impact.. DO ull still have pepsi with ull though ...?

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