Duracell Torches: Ambient lights

Advertising Agency:Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub
Released: January 2009

18 comments

Guest's picture
Guest

great use of mediums...never seen this before...well done!!!!

Guest's picture
Guest

good good good.love these.....

funky_frogii's picture
funky_frogii
2536 pencils

very goooooooooooood am loving it.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

Good creativity idea

Guest's picture
Guest

It's a good idea but the torches in both pictures definately look like they've been photoshopped in. Just look at the highlights on the torches.

Guest's picture
Guest

great use of media ,

Guest's picture
Guest

there was a cann winner 2006 i think where Street lamps had kiosks with a single battery. these are no different.

Guest's picture
Guest

where is it?

Guest's picture
Guest

great use of media ,

Guest's picture
Guest

explian to me why it's so gooooood?? i truely don't understand ...

Guest's picture
Guest

I like this. One of those 'so obvious' ideas, but I don't recall seeing it. Of course, the odds of the client paying for this through any sort of media schedule are roughly the same as my butt learning to sing like Pavarotti.

bhatnaturally's picture
bhatnaturally
95 pencils

Very clever. Ingenious.

Emran Hayat's picture
Emran Hayat
832 pencils

nice work

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

oh grow up

Adaddicted's picture
Adaddicted
3435 pencils

Good to see some creativity from the Middle east.

withalltherespects

Guest's picture
Guest

Cracking piece by Duracell.

There are some similar examples to this on www.thinkguerrilla.wordpress.com

Guest's picture
Guest

Niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiice . very niiiiiiiiiiiiiiiiiiiiiiiiiiiiiice. great one Impact.. DO ull still have pepsi with ull though ...?

creative.vibes's picture
creative.vibes
86 pencils

simple, clever and nice

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