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Duracell: Moments of Warmth

In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter.

Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski
Published: March 2014

13 comments

tirthomitro's picture
tirthomitro
2764 pencils

pretty good!1

they showed me a picture & i laughed
dignity has never been photographed

hedonismhighway's picture
hedonismhighway
58 pencils

Excellent!

kleenex's picture
kleenex
32910 pencils

I want one...

damnson's picture
damnson
8528 pencils

A real winner! Love it.

An axe murderer of ads.

dotunbello's picture
dotunbello
148 pencils

Brilliant, works for me!

Phantom's picture
Phantom
116 pencils

Great!

ZagMeister's picture
ZagMeister
12 pencils
Hater's picture
Hater
76 pencils

Not done, that is just a heater that works with 1€.

Hater's picture
Hater
76 pencils

Not done, that is just a heater that works with 1€.

Marcao's picture
Marcao
2469 pencils

Nice, heartwarming idea.

fede.rsalto's picture
fede.rsalto
3 pencils

like it. but I´m sorry, it´s been DONE before. I´ve seen it last year. https://www.youtube.com/watch?v=Z-FFcQfxpKA

2 eyeballs's picture
2 eyeballs
64 pencils

kinda creepy. I wonder how much traction they gained after the bus came.

Nevo T's picture
Nevo T
52 pencils

amayzing!!!

Best regards!

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