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Moments of Warmth

Agency: 
Published/Aired: 
March 2014
Description: 

In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter.

Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski

Comments (13)

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Highest Rated

Nevo T's picture
Nevo T
Activity Score 52

amayzing!!!

Best regards!

tirthomitro's picture
tirthomitro
Activity Score 2758

pretty good!1

they showed me a picture & i laughed
dignity has never been photographed

hedonismhighway's picture
hedonismhighway
Activity Score 63

Excellent!

kleenex's picture
kleenex
Activity Score 44667

I want one...

damnson's picture
damnson
Activity Score 11517

A real winner! Love it.

An axe murderer of ads.

dotunbello's picture
dotunbello
Activity Score 148

Brilliant, works for me!

Phantom's picture
Phantom
Activity Score 118

Great!

ZagMeister's picture
ZagMeister
Activity Score 12
Hater's picture
Hater
Activity Score 82

Not done, that is just a heater that works with 1€.

Hater's picture
Hater
Activity Score 82

Not done, that is just a heater that works with 1€.

Marcao's picture
Marcao
Activity Score 3029

Nice, heartwarming idea.

fede.rsalto's picture
fede.rsalto
Activity Score 3

like it. but I´m sorry, it´s been DONE before. I´ve seen it last year. https://www.youtube.com/watch?v=Z-FFcQfxpKA

2 eyeballs's picture
2 eyeballs
Activity Score 62

kinda creepy. I wonder how much traction they gained after the bus came.

Nevo T's picture
Nevo T
Activity Score 52

amayzing!!!

Best regards!

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