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11 Comments
I love this one!
what if the escalator stopped? it's got to somehow right? will the stickers be there still?
angel — fair question.
It's a very campaignable idea. We've seen it on trains and buses, but imagine it on cranes, airplanes, etc.
i think its really one of those sort of ads that really makes a difference to how we percieve the different things that we use everyday. Nice ad
You can't help but look at it as you walk to it, and chuckle, and most likely talk about it later to someone else. That is the key to advertising: retention and longevity and a little bit of word of mouth go a long way.
It's a good measure for great ads, wheather you talk about it later with your friends and loved ones or it just gets instantly forgotten.
they kinda only switch the escalator off only at night, and it leading to the carpark, it's still running to accomodate the late night movie watchers.
Don't remember seeing the cover though, just the batteries. gotta love this one!
this is pretty clever!
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
very gooood.........
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
excellent concept
This is Ogilvy, thats it!