Melody Road

June 2009
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Description of Ambient execution:
For the safety awareness of DUNLOP, a Japanese tire manufacturer, we tried to make a road which plays a melody when the car runs. This set place in cooperate of NAGANO Prefecture , Japan. By making a groove on a road, a melody will run out by a friction. The reason why this turns out to be safety awareness, is that the melody won’t turn out if the car is not running by 40km/h.

Account Manager Principal Of The Chino Chamber Of Commerce And Industry: Hajime Shirakawa

Art Director / Illustrator: Yu-Ki Sakurai
Photographer: Seiji Shirafuji

Advertising Agency: Dentsu Razorfish, Tokyo, Japan
Executive Creative Director: Mikio Yasuda
Creative Directors: Masae Miki
Copywriters: Masae Miki, Tomoko Arai
Planners: Masae Miki, Yuko Takada
Account Supervisors: Tatsuya Ikeda, Hideto Kato, Azumi Ebukuro, Satoshi Ide
Producers: Seiji Shirafuji
Typographer: Shiro Susuki
Directors: Yuko Takada, Yuichi Miyayama
Road Builder: Shizuo Shinoda

Comments (19)

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I saw this as a boy in the US in the 50's and my mom had remembered the singing roads well before then with Beethoven's Fifth. I wouldn't be surprised if this was done with corduroy roads a couple centuries ago.