Dunlop Falken Tyres: Melody Road

Description of Ambient execution:
For the safety awareness of DUNLOP, a Japanese tire manufacturer, we tried to make a road which plays a melody when the car runs. This set place in cooperate of NAGANO Prefecture , Japan. By making a groove on a road, a melody will run out by a friction. The reason why this turns out to be safety awareness, is that the melody won’t turn out if the car is not running by 40km/h.

Advertising Agency: Dentsu Razorfish, Tokyo, Japan
Executive Creative Director: Mikio Yasuda
Creative Directors: Masae Miki
Copywriters: Masae Miki, Tomoko Arai
Planners: Masae Miki, Yuko Takada
Account Manager Principal Of The Chino Chamber Of Commerce And Industry: Hajime Shirakawa
Account Supervisors: Tatsuya Ikeda, Hideto Kato, Azumi Ebukuro, Satoshi Ide
Producers: Seiji Shirafuji
Art Director / Illustrator: Yu-Ki Sakurai
Photographer: Seiji Shirafuji
Typographer: Shiro Susuki
Directors: Yuko Takada, Yuichi Miyayama
Road Builder: Shizuo Shinoda