Dukes of Hazzard: Shadows

Dukes of Hazzard is all about cars racing around doing huge jumps over things. So the team at Saatchi & Saatchi New Zealand stuck shadows of the Dukes Of Hazzard cars on streets, implying the car is airborne over the top of passers by - an immediate and fun reminder that Dukes of Hazzard is on Sunday 8.30 on TV2.

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Senior Copywriter: Paul Coghlan
Senior Art Director: Stephen de Wolf
Via: bestadsontv


picturejockey's picture
658 pencils

Reminds me of the VW shadow poster that was posted here vere recently.

Idea machine's picture
Idea machine
166 pencils

they should have but the horn sounds that went off when you crossed a sensor

pneuburg's picture
251 pencils

Doesn't look like a shadow. They should have tried the same shadow technique as the VW shadow picturejockey mentions.


Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

that New Zeland's grass is obviusly stronger than the one we smoke on the other side of the globe!

VAMPIRO's picture
373 pencils

Pitifully she is a guerrilla apparently of a single piece, by the expensive thing to do several. But it is good idea!

Live and learn!

thirty6chambers's picture
1464 pencils

If I lived in a page of a magazine, I might get it.

DCRed's picture
22 pencils

a still shadow of a fast moving car? doesnt work when youre up there walking beside it and its just sitting there. skid marks would be more appropriate albeit a little cheesy.

bertie's picture
54 pencils

I don't mind it....it does have a lot of flaws though.

Rachel.Mann's picture
450 pencils

They most certainly did NOT pull this one off. Neexxxt!

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