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Dry leaf

Published/Aired: 
May 2006
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Description: 

On opening the double-spread ad, the reader finds an actual plat. The objective of this campaign was to show that Kotex sanitary napkins have superior absorbency.

Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble

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