Dry compound leaf
On opening the double-spread ad, the reader finds an actual plat. The objective of this campaign was to show that Kotex sanitary napkins have superior absorbency.
Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Inside the Agency
What’s in a Name? Ugly Channels the Beauty of CreativityRead More