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Dry compound leaf

Published/Aired: 
May 2006
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Description: 

On opening the double-spread ad, the reader finds an actual plat. The objective of this campaign was to show that Kotex sanitary napkins have superior absorbency.

Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble

Comments (3)

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ooops's picture
ooops
448 Activity Scores

i think of the paper of the mag will absorb the leaf dry.
connection between the power of absorb and kotex already hidden.

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