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Dry compound leaf

Published/Aired: 
May 2006
Description: 

On opening the double-spread ad, the reader finds an actual plat. The objective of this campaign was to show that Kotex sanitary napkins have superior absorbency.

Credits: Creative Director: Piyush Pandey / Sumanto Chattopadhyay. Copywriter: Delara Sidhva. Art Director: Sachin Kamble

Comments (3)

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Highest Rated

ooops's picture
ooops
Activity Score 448

i think of the paper of the mag will absorb the leaf dry.
connection between the power of absorb and kotex already hidden.

Mahmood_Alam's picture
Mahmood_Alam
Activity Score 391
ooops's picture
ooops
Activity Score 448

i think of the paper of the mag will absorb the leaf dry.
connection between the power of absorb and kotex already hidden.

Mystique's picture
Mystique
Activity Score 120

: : mystique : :

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