D-reizen Travel Agency: Raincampaign

Are you also longing for sun?
D-reizen Travel Agency

Every time it rains the he message appears on the street. When the streets dry up the Raincampaign® disappears again. It appears in 1000 locations in the Netherlands. The locations are carefully positioned round the 175 D-reizen stores.

Watch the video.

Advertising Agency: Raincampaign, Misterwilson, Amsterdam, The Netherlands
Creative Director: Bas Manders
Art Directors: Bas Manders, Nadeem Gill
Published: april, 2010

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9 comments

atb2005's picture
atb2005
13567 pencils

Does anyone know if this has been done before? Because it's brilliant.

StarlaY's picture
StarlaY
310 pencils

Yes. Tide has an ambient work like this. They got many awards as far as I can remember.

http://files.coloribus.com/files/paedia/print/part_20/205000/preview_6...

“Inspiration exists, but it has to find us working.” Picasso.

whatthefudge's picture
whatthefudge
1268 pencils

Who cares if this has been done before? The average consumer is not likely to visit ad forums... My guess is that the TG will appreciate this campaign – no matter if it was done back in the 80's somewhere in the outskirts of Mongolia, or if this is the first time.

Love it!

ridzadi's picture
ridzadi
101 pencils

Great idea!!

Yours truly,
Assadi >)

brandingworthspreading's picture
brandingworthsp...
648 pencils

They use it a lot in London. It is brilliant for sure.

Duckman's picture
Duckman
520 pencils

Curb London specializes in such ads:

http://www.mindthecurb.com/our-gallery-images.asp?ID=25

Nice but not pioneer.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

nadeemgill's picture
nadeemgill
6 pencils

That campaign is just water on the streets RAINCAMPAIGN is visible when it rains and when the streets dry up RAINCAMPAIGN disappears again. Over and over for at least 6-8 weeks.

salamandos's picture
salamandos
1947 pencils

nice!
the tide work has nothing to do with this.

Guest's picture
Guest

Dear Sir or Madame,

New Orient Travel is inbound and outbound company specialising in tours requiring a high degree of planning and attention to detail for the discerning traveller. We realise that we are not alone in offering such tours, but we feel that we have a variety of strengths which make our tours more attractive.
Please come to New Orient tours wherever you plan for a travel or business, we are pround of bringing the perfect package services to our customers with satisfactory and comfort of each journey.
__________________________________________________________________________________________________

Bui Binh

| Director| - New Orient Travel Domestic and International Co.,Ltd
Add: 89/4 Ngo duc Ke st, 12 ward ,Binh Thanh Dist – HochiMinh City – Vietnam
Telephone: 848 3 5166983 – Fax: 848 3 5166984
YM: lambinhorienttours - Skype: lambinh-orienttours
Website: www.neworienttours.com.vn – Email: info@neworienttours.com.vnorienttours@hcm.fpt.vn

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