D-reizen Travel Agency: Raincampaign
Are you also longing for sun?
D-reizen Travel Agency
Every time it rains the he message appears on the street. When the streets dry up the Raincampaign® disappears again. It appears in 1000 locations in the Netherlands. The locations are carefully positioned round the 175 D-reizen stores.
Advertising Agency: Raincampaign, Misterwilson, Amsterdam, The Netherlands
Creative Director: Bas Manders
Art Directors: Bas Manders, Nadeem Gill
Published: april, 2010
9 Comments
Does anyone know if this has been done before? Because it's brilliant.
Yes. Tide has an ambient work like this. They got many awards as far as I can remember.
http://files.coloribus.com/files/paedia/print/part_20/205000/preview_6...
“Inspiration exists, but it has to find us working.” Picasso.
Who cares if this has been done before? The average consumer is not likely to visit ad forums... My guess is that the TG will appreciate this campaign – no matter if it was done back in the 80's somewhere in the outskirts of Mongolia, or if this is the first time.
Love it!
Great idea!!
Yours truly,
Assadi >)
They use it a lot in London. It is brilliant for sure.
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Curb London specializes in such ads:
http://www.mindthecurb.com/our-gallery-images.asp?ID=25
Nice but not pioneer.
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Trifles make perfection, and perfection is no trifle.
That campaign is just water on the streets RAINCAMPAIGN is visible when it rains and when the streets dry up RAINCAMPAIGN disappears again. Over and over for at least 6-8 weeks.
nice!
the tide work has nothing to do with this.
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__________________________________________________________________________________________________
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| Director| - New Orient Travel Domestic and International Co.,Ltd
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