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Dreamland Aqua Park: Wet floor
Advertising Agency: Grey Worldwide, Dubai, UAE
Creative Director: Alisdair Miller
Art Director: Niket Parekh
Copywriter: Vidya Manmohan
Photographer: Rolando Ruiz
Published: June 2007
Comments
Perfect.
"Everyday is one short life"
www.erhanali.blogspot.com/
great out-of-home idea.
This ambient doesn't seems like it's at the entrance of the Aqua Park. Lameee anyway!
"Bowww Wowww"
No, it isn't. In fact it works better away from the water park.
Creatively I suppose these are ok. But in a real world situation my fear is that they would go unnoticed by 99% of the public. When I see these type signs and cones, I don't need to read what is on them. My life experience automatically tells me to avoid the area because there is some type of hazzard. They're too cute/too close to the real thing. The point of an ambient is to stand out and grab your attention in the real world. These just blend into the "natural" surrounding. Also, I could be mistaken, but I don't think you're going to reach the target demographic for a waterslide park by advertising to 40 year-olds as they enter office buildings and zip past lobby security. Not to mention this has been done at least once before for T-Fal cookware.
http://adsoftheworld.com/media/ambient/t_fal_eggs
i agree with you :).
http://jennywhx.blogspot.com jwhx:Visionary
go dubai go......
this ad is not working :S
see this http://adsoftheworld.com/media/ambient/eatalica_wet_floor_sign
simple, origional, nice
it's ok guys, you had fun doing it didn't you? that's important, awards arent everything.
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