This is a soccer ball or plastic bag as it is more commonly known. Right now, you are holding a part of someone’s dream in your hands, the only dream some children have to play around with on dusty township fields. A plastic bag like this one is filled with more bags and then tied with string, until it resembles a ball. And just like a real soccer ball, it is kicked and passed around by bright-eyed children with hope in their hearts. Think of how many stars have gone unnoticed, all because they didn’t have access to basic facilities. The Dreamfields Project aims to turn dreams into reality by building at least 24 beautifully turfed soccer pitches in disadvantaged communities in South Africa. Because if we’re going to bring dreams to life, let them be real, and not made out of plastic.
Ambient advertisment created by BBDO, South Africa for Dreamfields, within the category: Public Interest, NGO.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More