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Draftfcb Partners: Job Posting, Book-keeper

Draftfcb Partners: Job Posting, Book-keeper
Your rating: None Average: 5.1 (17 votes)

The advertising agency was looking for an accountant who is more attentive than the others. Our target group: accountants of other agencies in Austria, Switzerland and Germany. Furthermore the agency wanted to advertise in a new and innovative way in order to boost the agency’s brand appeal.

Advertising Agency: Draftfcb Partners Werbeagentur, Vienna, Austria
Chief Creative Officer: Bernd Fliesser
Executive Creative Director: Patrik Partl
Creative Director: Rita-Maria Spielvogel
Copywriters: Markus Rieser, Elisabeth Glück
Art Director: Esben Ehrenreich
Jr. Art Director: Julia Blocher
Producer: Markus Gasser

6 Comments

bobby666's picture 1414 pencils
bobby666 | Sat, 2009-12-12 01:33

nicely executed and brilliantly exploited the medium. good concept.

satrianee's picture 3782 pencils
satrianee | Sat, 2009-12-12 06:04
5

nicely stealing from the others hehe.

robinstam's picture 164 pencils
robinstam | Sat, 2009-12-12 13:59

About 10 years ago this idea won an award at the ADC Europe. Last year it won a Cannes Lion and now somebody has made it again. I think the makers didn't intend to steal the idea. But I hope that the juries in award shows finally learn that this idea is not new anymore.

satrianee's picture 3782 pencils
satrianee | Sat, 2009-12-12 15:50

I meant the "accountant" robinstam... the ad is obviously aimed the already workers. And it's a smart way to "steal" them.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2009-12-14 08:54

Hehe nice. I think this only works for an accountant though ;-)

http://jackmancer.com/
http://twitter.com/jackmancer/

anHiiieeta's picture 328 pencils
anHiiieeta | Wed, 2009-12-16 02:31

hmmmmmm i too think so.

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