Draftfcb Partners: Job Posting, Book-keeper

The advertising agency was looking for an accountant who is more attentive than the others. Our target group: accountants of other agencies in Austria, Switzerland and Germany. Furthermore the agency wanted to advertise in a new and innovative way in order to boost the agency’s brand appeal.

Advertising Agency: Draftfcb Partners Werbeagentur, Vienna, Austria
Chief Creative Officer: Bernd Fliesser
Executive Creative Director: Patrik Partl
Creative Director: Rita-Maria Spielvogel
Copywriters: Markus Rieser, Elisabeth Glück
Art Director: Esben Ehrenreich
Jr. Art Director: Julia Blocher
Producer: Markus Gasser


bobby666's picture
1460 pencils

nicely executed and brilliantly exploited the medium. good concept.

satrianee's picture
3748 pencils

nicely stealing from the others hehe.

robinstam's picture
215 pencils

About 10 years ago this idea won an award at the ADC Europe. Last year it won a Cannes Lion and now somebody has made it again. I think the makers didn't intend to steal the idea. But I hope that the juries in award shows finally learn that this idea is not new anymore.

satrianee's picture
3748 pencils

I meant the "accountant" robinstam... the ad is obviously aimed the already workers. And it's a smart way to "steal" them.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe nice. I think this only works for an accountant though ;-)

anHiiieeta's picture
328 pencils

hmmmmmm i too think so.

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